Over the years, Prysmian Group has developed major projects on themes such as ERP and business intelligence, using typical waterfall methodologies
As the results of this strategy are now consolidated, the company is focusing on more agile approaches, with a number of pilot projects in the CRM field. “We have applied scrum methodologies in the CRM area and limited the technical documentation as much as possible, seeking to be leaner than usual although still a long way from an agile approach as such, ”explained Stefano Brandinali, Prysmian Group CIO. Thanks to this approach, Prysmian can also rethink the design of its digital touchpoints, and is in fact finalising a project involving 29 websites revamped using a glocal philosophy.
